The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Self-Promotion
Award
Agency
Client
Title
Category
Annual ID
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: Best of Out of Home
36 Months
Agency: 36 Months / Sydney + FINCH / Sydney + Supermassive / Sydney
Client: 36 Months Category: Sustainable Development Goals
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: B2B Communications
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: Creative Effectiveness / Publications & Media / Books / News
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: B2B Communications
Honest Packaging
Agency: Bedow / Stockholm
Client: GBGT Box Category: Craft / Printing & Paper Craft
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Brand Identity / Rebranding
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Typography / Typeface Design
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Brand Identity / Logo
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Craft / Art Direction
Living From Work
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Writing / Single
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Craft / Art Direction
Left-Handed Mango Chutney
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Online-only Films & Video / Over 60 Seconds - Single
Show us something we haven't seen.
Agency: BCW / New York + New York Festival Awards
Client: New York Festivals Category: Craft / Photography
Show us something we haven't seen.
Agency: BCW / New York + New York Festival Awards
Client: New York Festivals Category: Craft / Photography
The Myth
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks + JOINT Editorial
Client: Wieden+Kennedy Category: Writing / Single
Left-Handed Mango Chutney
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Writing / Single
GINZA ECOLOGICAL MAP
Agency: SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client: Shiseido Company, Limited Category: Out of Home / Brand Installations
Yamauchi No.10 Family Office
Agency: mount inc. / Tokyo
Client: Yamauchi No.10 Family Office Category: Digital Design
Respond2Racism—First-Responder Twitter Bot
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners Category: Innovation & Transformation / Innovation in Lockdown
Lockdown In A Book
Agency: Ogilvy UK / London
Client: Ogilvy UK Category: Promotional / Collateral Items
Clearing the Air
Agency: BBC Creative / London
Client: BBC Category: Digital & Online / Email & Newsletters
Making Impossible Possible
Agency: Jones Knowles Ritchie / London
Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
Apollo in Real Time
Agency: Ben Feist / Toronto
Client: Self Category: Creative Use of Data / Real-Time
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Agency: Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client: School of Visual Arts Category: Promotional / Booklets & Brochures
Uber Pro
Agency: Uber / San Francisco + &Co. / San Francisco
Client: Uber Category: Internal Communications
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Campaign
Temple of Happiness
Agency: Column Five / Irvine
Client: Column Five Category: Promotional / Collateral Items - Single or Series
Award:
2025 Out of Home Best of Discipline Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Best of Out of Home
Annual ID:
OS25_OH000G
Award:
2025 Sustainable Development Goals Pencil SDG Pencil
Agency:
36 Months / Sydney + FINCH / Sydney + Supermassive / Sydney
Client:
36 Months
Title:
36 Months
Category:
Sustainable Development Goals
Annual ID:
OS25_SD001D
Award:
2025 Out of Home Gold Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Annual ID:
OS25_OH006G
Award:
2025 Creative Effectiveness Gold Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Creative Effectiveness / Publications & Media / Books / News
Annual ID:
OS25_CE004G
Award:
2025 Direct Marketing Gold Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Annual ID:
OS25_DM006G
Award:
2025 Design Bronze Pencil
Agency:
Bedow / Stockholm
Client:
GBGT Box
Title:
Honest Packaging
Category:
Craft / Printing & Paper Craft
Annual ID:
OS25_DE043B
Award:
2025 Design Merit Award
Agency:
Leo / Dubai
Client:
Prototype Studio
Title:
Zael - The Disappearing Font
Category:
Design for Good
Annual ID:
OS25_DE123M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Grey / New York
Client:
New York Festivals
Title:
No B.S. Allowed
Category:
Low Budget
Annual ID:
OS25_MI126M
Award:
2024 Design Gold Pencil
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE002G
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN009S
Award:
2024 Design Silver Pencil
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Typography / Typeface Design
Annual ID:
OS24_DE018S
Award:
2024 Interactive & Mobile Craft Silver Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
UX / UI / Interface Design
Annual ID:
OS24_IC006S
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Visual Craft / Visual Effects
Annual ID:
OS24_IC012B
Award:
2024 Design Bronze Pencil
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Brand Identity / Logo
Annual ID:
OS24_DE029B
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Craft / Art Direction
Annual ID:
OS24_IG051M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Living From Work
Category:
Writing / Single
Annual ID:
OS24_MI061M
Award:
2024 Design Merit Award
Agency:
BBH Singapore
Client:
BBH Singapore
Title:
Second Skin
Category:
Promotional / Physical Items
Annual ID:
OS24_DE088M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Visual Craft / Animation
Annual ID:
OS24_IC021M
Award:
2023 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Craft / Art Direction
Annual ID:
OS23_DE012G
Award:
2023 Film & Video Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Left-Handed Mango Chutney
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI106M
Award:
2023 Design Merit Award
Agency:
GOO CHOKI PAR / Tokyo
Client:
Toppan Inc.
Title:
MASQUERADER
Category:
Posters / Series
Annual ID:
OS23_DE136M
Award:
2023 Print & Promotional Merit Award
Agency:
BCW / New York + New York Festival Awards
Client:
New York Festivals
Title:
Show us something we haven't seen.
Category:
Craft / Photography
Annual ID:
OS23_PT064M
Award:
2023 Out of Home Merit Award
Agency:
BCW / New York + New York Festival Awards
Client:
New York Festivals
Title:
Show us something we haven't seen.
Category:
Craft / Photography
Annual ID:
OS23_OH093M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks + JOINT Editorial
Client:
Wieden+Kennedy
Title:
The Myth
Category:
Writing / Single
Annual ID:
OS23_MI066M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Left-Handed Mango Chutney
Category:
Writing / Single
Annual ID:
OS23_MI070M
Award:
2022 Design Merit Award
Agency:
SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client:
Shiseido Company, Limited
Title:
GINZA ECOLOGICAL MAP
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE123M
Award:
2022 Design Merit Award
Agency:
mount inc. / Tokyo
Client:
Yamauchi No.10 Family Office
Title:
Yamauchi No.10 Family Office
Category:
Digital Design
Annual ID:
OS22_DE112M
Award:
2021 Social Media Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby Silverstein & Partners
Title:
Respond2Racism—First-Responder Twitter Bot
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_111M
Award:
2021 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett Toronto
Title:
Leo SOS
Category:
Moving Image / Series
Annual ID:
OS_DE21_153M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Craft / Art Direction
Annual ID:
OS_DM21_106M
Award:
2021 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_092M
Award:
2020 Interactive & Online Gold Pencil
Agency:
Ben Feist / Toronto
Client:
Self
Title:
Apollo in Real Time
Category:
Websites
Annual ID:
OS_IN20_002G
Award:
2020 Direct Marketing Silver Pencil
Agency:
BBC Creative / London
Client:
BBC
Title:
Clearing the Air
Category:
Digital & Online / Email & Newsletters
Annual ID:
OS_DI20_014S
Award:
2020 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
Courtney Tulloch
Title:
Making Impossible Possible
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_009B
Award:
2020 Design Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Hellvetica
Category:
Typography / Static
Annual ID:
OS_DE20_105M
Award:
2020 Design Merit Award
Agency:
Attck / New York
Client:
ATTCK
Title:
Falling Script
Category:
Typography / Typeface Design
Annual ID:
OS_DE20_101M
Award:
2020 Creative Use of Data Merit Award
Agency:
Ben Feist / Toronto
Client:
Self
Title:
Apollo in Real Time
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_031M
Award:
2019 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19142M
Award:
2019 Public Relations Merit Award
Agency:
Uber / San Francisco + &Co. / San Francisco
Client:
Uber
Title:
Uber Pro
Category:
Internal Communications
Annual ID:
OS_PR19060M
Award:
2018 Intellectual Property Silver Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Physical Product
Annual ID:
OS_IP18003S
Award:
2018 Print & Outdoor Merit Award
Agency:
DENTSU INC. / NAGOYA
Client:
Tokai Polytechnic College
Title:
Study Opposite Styles
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18177M
Award:
2018 UX / UI Merit Award
Agency:
Heat / San Francisco
Client:
THX
Title:
The Playable RFP Letter
Category:
Web / User Experience
Annual ID:
OS_UX18022M
Award:
2018 Interactive Merit Award
Agency:
Heat / San Francisco
Client:
THX
Title:
The Playable RFP Letter
Category:
Websites / Utility
Annual ID:
OS_IN18050M